Hotel campaigns: Best performing content so far this year and the hotel groups leveraging the tech-savvy generation of tourists

Posted by Abby Oldroyd in Analysis

4 months ago

Gen Z and Millennial consumers show a strong preference for unique accommodations provided by online agencies and apps such as Airbnb, according to YouGov. Given this shift to digital travel purchases and a rise in hoteliers promoting their second homes to holiday goers, the hospitality industry is at a crossroads. As a result, independent B&Bs…

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