apple tv marketing severance

How Apple TV+’s word-of-mouth strategy and theatrical marketing of Severance have scaled subscriptions

By Caroline Edwards - 18 Jun 2025
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Posted by Caroline Edwards in Case studies

11 months ago

A streaming platform only needs one hit show to grow its audience, and for Apple TV+ that’s Severance. Severance is the streamer’s top show and has broken records. More than three billion minutes have been spent watching series two, which was released in January 2025. Apple TV+ sign-ups grew by 126% in January compared to…

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