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How beauty brands can make the most of festival season and Taylor Swift hype on TikTok this summer

Posted by Dina Zubi in News

4 weeks ago

TikTok has published its report on how European small and medium businesses (SMBs) in the beauty industry can best utilise the app this year. Ahead of the 2024 summer sales season, packed with weddings, holidays, festivals and concerts, including Taylor Swift’s much-anticipated UK and Ireland leg of her Eras Tour, beauty companies should be aiming…

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