How brands are using dating as a mass-marketing strategy to connect with millions of UK singletons

Posted by Dina Zubi in Strategy

1 week ago

Brands are using dating as a marketing tactic to connect with single consumers. In 2023, there were 8.4 million people living alone in the UK, an 8% increase since 2013. Simultaneously, the number of young people aged 20- to 34-years-old living with their parents had risen too – 33% of men and 22% of women…

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