How clothing brand The Giving Movement utilised Snapchat to launch in the UAE

Posted by Chloe James in Analysis

1 year ago

It’s tough launching a clothing brand, and even tougher launching one in the middle of a pandemic. But when The Giving Movement released its first collection in Dubai in April 2020, it made it look easy. Founder Dominic Nowell-Barnes spotted a gap in the market for sustainable athleisurewear, and armed with a business model that involves…

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