Just as The White Lotus’ hype is dying down, another HBO show is back to grab viewers’ attention. Zombie apocalypse drama The Last of Us (TLOU) returns on 14 April for its second season, and both brands and fans are driving hype online. #TheLastofUs has 1.3 million TikToks, while #TLOU has 882,000 posts. In 2023,…
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