How five fast food chains partner with influencers to target Gen Z and sway customers’ dining decisions

Posted by Abby Oldroyd in Analysis

1 month ago

Eating out remains a popular leisure activity in 2024, despite squeezed budgets. The number of takeaway and fast food restaurants in the UK has increased during the past decade, reaching 48,000 in 2023 and a market value of £22 billion. A lockdown-driven surge in takeaway consumption resulted in Britons eating 50% more fast food in…

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