How fragrance brand Ffern built a 500K-strong waitlist through elevated brand social and curated creator marketing

By Caroline Edwards - 07 Jan 2026
View Insight

Posted by Caroline Edwards in Case studies

4 months ago

Ffern is an exclusive fragrance brand with a waitlist of 500,000 people. Every week, 20,000 customers sign up to the ledger to be alerted when the brand drops a new scent. These are released quarterly on a solstice or equinox. The company told The New York Times that most of its members were based in…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go