Approximately 150,000 people head to the world’s first book town, Hay-on-Wye in Wales, for the annual Hay Festival. The 2025 event ran from 22 May to 1 June. Hay’s social-first and creator strategy has been crucial for reaching new audiences. On TikTok, #HayFestival has been tagged in more than 4,200 posts and 48,000 posts on…
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