Influencers are increasingly diversifying their income by investing in startups and emerging brands. Many creators are backing businesses outside of the social realm in verticals that align with their interests, and the companies are also benefiting from having a financially-vested social media expert on their side. Are influencer investors the new brand ambassadors? YouTuber-turned-entrepreneur Caspar…
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Tanya Burr’s brand Authored has closed and creator economy investors should take note of why