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How influencers commercialise their weddings: From bridal collections to sponsored posts of their big day

Posted by Caroline Edwards in Analysis

12 months ago

From the moment an influencer announces their engagement, the wedding content begins. This means keeping their followers updated on the run-up to their nuptials, from finding an idyllic venue to selecting flowers and, of course, choosing the perfect outfit. According to Hitched, the average wedding in the UK in 2022 cost £18,400 – up six…

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