How influencers commercialise their weddings: From bridal collections to sponsored posts of their big day

Posted by Caroline Edwards in Analysis

1 year ago

From the moment an influencer announces their engagement, the wedding content begins. This means keeping their followers updated on the run-up to their nuptials, from finding an idyllic venue to selecting flowers and, of course, choosing the perfect outfit. According to Hitched, the average wedding in the UK in 2022 cost £18,400 – up six…

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