How Korean influencers are driving sales of beauty devices as the market hits ₩1.6 trillion

Posted by Dahee Chung and Hyemi Na in Analysis

1 year ago

The return of mask-free life in Korea has brought with it an explosive demand for beauty products beyond makeup. Interestingly it has also led to a boom in sales among at-home beauty devices, such as LED masks and facial massage tools. According to a recent study by LG Business Research, Korea’s beauty device market expanded from…

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