Korean lifestyle brands tapped into the Millennial hiking trend and it’s paying off

Posted by Dahee Chung and Hyemi Na in Trends

1 year ago

In the UK, hiking Millennials are nothing new. In Korea however, the outdoor activity has always been associated as a leisure activity for older generations, but thanks to Covid-19, it’s now been adopted by Millennials too and has sparked a new wave of trends across fashion, food and fitness as a result. At the height…

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