fbpx

Korean lifestyle brands tapped into the Millennial hiking trend and it’s paying off

Posted by Dahee Chung and Hyemi Na in Trends

2 years ago

In the UK, hiking Millennials are nothing new. In Korea however, the outdoor activity has always been associated as a leisure activity for older generations, but thanks to Covid-19, it’s now been adopted by Millennials too and has sparked a new wave of trends across fashion, food and fitness as a result. At the height…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial