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Monzo’s Gen Z marketing strategy of interactive brand adjacency has led to millions of TikTok views in 2024

Posted by Sara McCorquodale in Case studies

3 weeks ago

Effective brand adjacency and commissioning macro comedy creators to produce relatable TikToks are the two marketing strategies which have driven the most consumer engagement for Monzo on social media in 2024. In a data review of the challenger bank’s influencer campaigns, CORQ found it has been the most prolific finance brand on influencer channels and…

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