How news broadcasters are succeeding on TikTok and racking up millions of followers through entertaining and informative content

Posted by Caroline Edwards in Analysis

1 year ago

TikTok is the fastest-growing news source for adults in the UK. As more people head to the short-form video app to learn about breaking news, media companies and news broadcasters are churning out snappy, informative stories about the latest news to appeal to TikTok users. In 2022, The Guardian reported that, according to an Ofcom survey, seven…

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