How Norwegian crisp brand Sørlandschips creates viral TikToks to drive organic engagement

Posted by Dina Zubi in Case studies

1 year ago

Norwegian crisp brand Sørlandschips’ influencer partnerships have resulted in viral TikTok food hacks and millions of views. CORQ spoke to Daniel Gutkin Bernstein, who at the time was senior marketing manager at Sørlandschips’ parent company Scandza, about the company’s social strategy across TikTok, Instagram, YouTube, Facebook and Snapchat. The brand has adopted a strategy of working…

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