How REFY’s social media strategy and minimalist approach has created a sell-out brand

Posted by Caroline Edwards in Reports

6 months ago

Imagine being approached by buyers from Sephora just months after launching your first brand. That’s what happened to REFY, the sellout beauty business co-founded in 2020 by influencer Jess Hunt and Shrine CEO Jenna Meek. REFY emerged onto the makeup scene with a trio of eyebrow products – a gel, pomade and pencil – promising customers the ability to replicate Hunt’s…

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