space NK strategy

How Space NK gamified brick-and-mortar and drove cross-generational appeal through influencer marketing

By Caroline Edwards - 25 Aug 2025
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Posted by Caroline Edwards in Case studies

11 months ago

“There’s been a massive step change at Space NK in terms of brand awareness, engagement with the activations we do, [and the] growth of our business,” the retailer’s head of PR Jini Sanassy told CORQ. In 2025, the company has taken over the high street with gamified retail spaces, earned praise for its approach to…

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