How Spotify Wrapped 2022 played out on TikTok plus Balenciaga critiques: TikTok weekly roundup

Posted by Emilie McMeekan in Analysis

1 year ago

Another year, another win for #SpotifyWrapped.  Lockdown T, Millie T, Madeline Argy (who admitted she had listened to Small Bump by Ed Sheeran 636 times), Grace Keeling, Nife and PK Humble all collaborated with the tech company for its 2022 campaign. As posts came in thick and fast, people used this Ariana Grande track to…

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