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How sustainable creators work with brands plus the best performing eco-friendly ads from the past year

Posted by Caroline Edwards in Analysis

1 month ago

Influencers have the biggest impact on 78% of people’s eco-friendly choices – more than TV documentaries, news articles or government campaigns – according to Unilever’s March 2023 study. 75% of respondents said they would be more likely to adopt sustainable behaviours after watching influencers’ content, “including saving and reusing plastic, buying refillable products and freezing…

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