V&A YouTube Unexpected Items

How the V&A Museum’s celebrity interview YouTube series became the latest addition to the press circuit

By Caroline Edwards - 17 Oct 2025
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Posted by Caroline Edwards in Case studies

10 months ago

The new press stop for celebrities isn’t another creator-led interview show. Instead, stars are analysing historic artefacts for the Victoria and Albert Museum’s growing channel, V&A Up Next as part of its series Unexpected Item. Actors Ncuti Gatwa and Edward Bluemel were the latest guests, and they examined items from the Shakespearean era to promote…

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