How TikTok’s fan edits have revolutionised trailers for film and TV to incorporate AI and drive PR

Posted by Dina Zubi in Case studies

4 weeks ago

Social media has reinvented the trailer, with fan edits and new teaser formats ruling the entertainment conversation on TikTok. One Bridgerton edit of characters Kate and Anthony’s romantic journey has 7.8 million views – that’s 2.5 million more than the second season’s official Netflix YouTube teaser. The trailer format favoured by TikTok audiences consists of…

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