Dom Lawrence started making YouTube videos in 2010 when he was only eight-years-old. Now, he has more than 294,000 YouTube subscribers, one million TikTok followers, an Instagram audience of 55,000 and 17,800 Twitch followers, as well as a Discord community of almost 2,000.
“I was making silly little Club Penguin videos on my nan’s laptop, and then the hustle turned professional around 2016 or 2017,” he explains. A few of his videos went viral and he was approached by talent agencies, turning him into a child influencer. Lawrence later took a break from socials to focus on college, but when he set up a TikTok account in 2019, one of his first videos went viral and he gained 130,000 followers in a week. “I think I started in the golden era of TikTok, just before Covid, just before everyone was on it. It was more of a niche app,” he says.
You may also like
He is known for his point of view (POV) skits, pop culture commentary, outfit checks and funny relatable moments on TikTok, his largest platform. While his original YouTube content is no longer on his channel, Lawrence now shares vlogs, reaction videos and life updates. “I’m nowhere near the views I was getting, which is understandable because the content pivot is massive,” Lawrence says. Lately, he is also focused on growing his Instagram, which is where he feels he can build a deeper connection with followers.
“For most of my brand deals, I try to keep it within the comedic skit niche,” Lawrence says. He has worked with brands spanning several different verticals, including Google Pixel, e.l.f. Cosmetics, Marriott Bonvoy, Hinge and Asos, and is currently an ambassador for Disney+. His skit promoting TV drama Grey’s Anatomy has had more than 1.1 million views, and his three-word Shogun review has had more than 1.9 million views, while his TikTok reacting to the show Rivals has been viewed more than 228,000 times.
In 2023, he did a vlogmas series on TikTok, which was popular with both followers and brands. Originally a YouTube phenomenon, vlogmas has migrated to TikTok, making it less time consuming for creators to upload videos every day in December. Lawrence’s videos attracted thousands of views and he worked with Unite Students, Fujifilm and Bumble for the series – the latter received more than 1.2 million views.
@domlwrnce AD Such a fun day shooting for @Bumble – being single has never looked so cool 😋 jumpers launching 14/12 at 10am, so check out my bio and IG stories for the exclusive link #vlogmas #christmas #christmasjumper #bumble #dating #single #lgbt
Pride Month is another time of year he notices an uptick in brand interest. This year he took matters into his own hands and sent brand contacts a document where he outlined the type of content he would be creating, explained what he expected of brands and urged companies to support the LGBTQ+ community throughout the year. The initiative was well received by the brands and even landed him partnership deals.
In spite of more than a decade as a creator, Lawrence is only 21-years-old and has big plans for the future. Cementing his career in entertainment is a priority. Earlier in 2024, he starred in his first major TV production, Netflix’s Geek Girl. His goal is to keep auditioning and land more TV and film roles. The ultimate dream? Doctor Who.
He also launched his second podcast, POV with Dom, in January 2024 (his first was a lockdown project called Dom’s Discussions). Guests have included Big Brother’s Yinrun Huang, vlogger Kate Elisabeth Shillitoe and drag performer Sophia Stardust. “For season two, we’re taking a big pivot into self-help content. I really want to have that separate area of my content,” he says. He has already dived into this field on his YouTube, with videos about manifestation and building confidence.
“Nothing brings me more joy than when the content I put out is received well,” Lawrence says and adds: “being a good influence is what I want to strive to do.”
By Dina Zubi, news and features writer for CORQ.
