IKEA influencer strategy 2025

IKEA’s online transactions have increased by 13.6% YoY: Inside the retailer’s five key influencer strategies

By Dina Zubi - 15 Dec 2025
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Posted by Dina Zubi in Case studies

5 months ago

IKEA’s turnover in 2024 was £2.3 billion, slightly down from its 2023 financial year. However, the brand further invested in its digital presence and online transactions increased by 13.6%, totalling 5.2 million. 40% of its sales are now online, according to its 2024 end of year report. IKEA UK opened its first store in Warrington…

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