Industry insight South Korea: how to navigate paid partnerships with Korean influencers

Posted by Dahee Chung and Hyemi Na in Analysis

2 years ago

Korean influencers go beyond the role of ambassadors. Nowadays, they also take on the role of product managers, co-planning and developing a brand’s new product, or even lead the sales drive. Influencer marketing has now become a must for brands, and the beauty and fashion industry, which is especially sensitive to new products and trends,…

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