Industry insight South Korea: how to navigate paid partnerships with Korean influencers

Posted by Dahee Chung and Hyemi Na in Reports

10 months ago

Korean influencers go beyond the role of ambassadors. Nowadays, they also take on the role of product managers, co-planning and developing a brand’s new product, or even lead the sales drive. Influencer marketing has now become a must for brands, and the beauty and fashion industry, which is especially sensitive to new products and trends,…

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