Rules and regulations when working with influencers in South Korea

Posted by Dahee Chung and Hyemi Na in ASA guidelines

11 months ago

The influencer marketing industry is no longer new and upcoming, in 2022 it’s an established and lucrative approach for brands. However, globally the rules and regulations can differ vastly and understanding how regions approach paid partnerships and gifting is imperative when expanding into or entering a new market. In recent years, South Korea has suffered…

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