ASA influencer guidelines 2025

Influencer ads account for 10% of consumer complaints to the Advertising Standards Authority

By Caroline Edwards - 19 May 2025
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Posted by Caroline Edwards in Influencer campaigns

1 year ago

The Advertising Standards Authority (ASA) received more than 3,500 complaints about the non-disclosure of influencer adverts on social media in 2024. This accounts for 10% of all complaints last year, up from 6% in 2019. Of these complaints, 71% were about Instagram and 19% focused on TikTok. Key findings from 2024 – approximately 57% were…

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