Influencer affiliate marketing drives billions in sales and makes up large slice of creators’ income

Posted by Caroline Edwards in Analysis

8 months ago

For brands and influencers alike, affiliate marketing can reap great rewards. According to the US-based shopping app LTK (formerly LIKEtoKNOW.it)’s annual report, in 2022 18 million monthly shoppers purchased US$3.6 billion (£2.9 billion) worth of products from its platform via influencer links. In its fourth annual Most Loved Awards, the company lists the top-performing goods based on engagement,…

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