Let's start with fashion and beauty. Artist Shaquille-Aaron Keith wrote three poems for Gucci Beauty and Beauty Papers' campaign. Sustainability and lifestyle Instagrammer Rabia Abbasi took part in WUKA’s plastic-free July challenge by sharing her five simple swaps to avoid buying plastic in an Instagram Reel. Lifestyle Instagrammer Leal Alexander partnered with Penhaligon's to share her signature scents in a sponsored Instagram Reel and model Enam Asiama was featured in Marc Jacobs’ Perfect Intense fragrance campaign.
Photographer Alexandra Cameron photographed model Charli Howard for Colgate UK’s #PoutFree campaign, in which Charli shared her three tips for confidence. Fitness vlogger Carly Rowena launched an activewear collection with Halo and beauty vlogger Jamie Genevieve was named as an ambassador for Flannels Beauty.