More brands are taking creators to concerts to tap into an artist’s fanbase and the buzz surrounding the year’s most in-demand shows. While the post-pandemic demand for tickets has drawn comparisons to The Hunger Games, brands are renting entire boxes and suites to ride the wave of 2026’s biggest cultural events, which are creating micro-economies…
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The TikTokification effect: #concertoutfit has led to homogeneous styles at musician’s shows