Influencer hotel partnerships driving consumers to book their next luxury, off-grid or pet-friendly escape

Creators across all verticals are steadily becoming key players in hotel promotion and hospitality brands are embracing influencers’ reach and sway. According to travel provider Arrivia’s 2022 report, nearly one in three travellers use social media for holiday inspiration (60% of Gen Zs and 40% of millennials), surpassing more traditional outlets such as travel agents, media…