Media and entertainment brands produced 28% of November 2024’s most engaging adverts, toppling fashion and beauty which have been the dominant verticals throughout the year. Publishers such as The Guardian and It’s Nice That saw success through influencer content, as did broadcasters including Sky and the BBC. The UK launch of Baller League also catalysed…
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AI integration, X misinformation and a shift from vanity metrics: Agencies share their 2025 predictions