Nobody could have described razors as “cute” until Estrid came along. The Swedish body care brand only launched in 2019, but it’s difficult to remember a time before Instagram feeds dotted with pastel-hued blades. And they probably won’t be disappearing any time soon – at the end of 2020, just two years after its launch,…
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How Oh Polly wooed Gen Z on TikTok and became adored by influencers