Influencer press trip case studies: Six examples of luxury brand triumphs and backlashes

Posted by Abby Oldroyd in Analysis

1 year ago

While it’s becoming increasingly challenging to find a beauty retailer that hasn’t invested in far-flung influencer trips, many are questioning its purpose and relevance as consumers tighten their purse strings to navigate the cost-of-living crisis. Influencer trips serve two main purposes: to generate buzz and drive sales, but relationship building is another key objective, which…

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