Influencer strategy 2023: Brands forecast up to 59% increase in TikTok spend and are refocusing on YouTube, Snapchat and TV

Posted by Abby Oldroyd in Analysis

1 year ago

Key takeaways: In-person events back and at the forefront of media strategy. Brand investment in TikTok forecast to increase by up to 59%. Interest in YouTube, Snapchat and television coverage is high. Designing towards the digital landscape is key. MAC Cosmetics broke the internet in October with its star-studded event at the MAC Haunted Mansion,…

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