parenting-influencer-strategy-2024-hp

Influencer strategy for winter 2024 parenting campaigns: Audiences want to celebrate joy and satirise reality

By Sara McCorquodale - 01 Oct 2024
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Posted by Sara McCorquodale in Strategy

1 year ago

Parenting content has become a more complicated proposition as social media matures. Consumers have stronger opinions about children being shared online, especially in adverts, than they did ten years ago. Parenting “hacks” were once a pillar to build community around but now can result in a tidal wave of judgement and content going viral for…

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