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Influencer strategy for winter 2024 parenting campaigns: Audiences want to celebrate joy and satirise reality

Posted by Sara McCorquodale in Strategy

1 week ago

Parenting content has become a more complicated proposition as social media matures. Consumers have stronger opinions about children being shared online, especially in adverts, than they did ten years ago. Parenting “hacks” were once a pillar to build community around but now can result in a tidal wave of judgement and content going viral for…

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