Summer holiday destinations 2026

Influencer travel trends H2 2026: Five destinations on consumers’ radar thanks to social coverage

By Caroline Edwards - 23 Feb 2026
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Posted by Caroline Edwards in Analysis

3 weeks ago

Summer travel decisions in 2026 will be impacted by pop culture, from Bad Bunny to The White Lotus as part of the set-jetting movement. The US’ immigration policies under President Donald Trump, as well as the travel ban list, are deterring tourists and tourism is in decline. That means politically-conscious consumers will be looking for…

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