Influencers and Gen Z crucial to accelerate growth of sustainable fashion in reluctant but promising Middle East

Posted by Chloe James in Analysis

1 year ago

In 2023, it’s safe to say more people are talking about sustainability in fashion – or the lack of it – than ever. We’ve seen the likes of PrettyLittleThing and Zara launch resale platforms (and the backlash against them), an increasing number of brands commit to reducing carbon and water emissions, and even more influencers embrace…

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