Bodyform became the first period brand that dared to use red liquid to illustrate blood instead of the industry standard blue liquid in 2017. In spite of progress, four years on period poverty and shame is still very much a global issue. According to Plan International UK, 14% of girls didn’t know what was happening when they got their first period and 26% didn’t know what to do.
Additionally, almost a third of girls aged 14- to 21-years-old had problems accessing or affording sanitary products during lockdown, proving periods are an overlooked issue despite affecting the lives of half the population. The topic is finally on its way to becoming less taboo, and influencers are using their platforms to lead the discussion about the good, the bad and the ugly when it comes to that time of the month.