Influencers Matilda Djerf and Sophie Elise on building sell-out Scandinavian brands with global reach

Posted by Louise Whitbread in Analysis

2 years ago

The online beauty space across Scandinavia is a lucrative and fast-growing one, with the region’s influencers’ unique style and poise capturing a widespread audience. Across Sweden, Norway and Denmark, Facebook has the biggest marketshare, as Messenger is the most common form of communication among residents, with Instagram holding six per cent in Sweden, five  per…

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