Influencers quitting veganism

Influencers quitting vegan and plant-based diets as views on healthy eating change and eco idealism fades

By Caroline Edwards - 30 Sep 2025
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Posted by Caroline Edwards in Analysis

8 months ago

Earlier this year, Jack Harries posted an Instagram Story where he was eating fish. Once a loud and proud vegan, Harries has seemingly diverted from the diet. But he’s far from the only person or brand pivoting from promoting plant-based lifestyles. Google Searches for “vegan” have been declining since January 2020. There is an annual…

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