Love it or loathe it, Love Island is back to dominate our lives for the summer. Thanks to the pandemic, it’s been nearly 18 months since our last dose of recouplings, secret chats and cringey challenges, creating plenty of pent-up demand for the show’s return. Audiences broke ITV Hub records to tune into the first episode, and every episode…
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As Love Island’s popularity declines, is the era of reality TV stars-turned-influencers over?