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Influencers turned detective, the #BamaRush phenomenon and a spinoff app launch: TikTok weekly roundup

Posted by Emilie McMeekan in Trends

1 year ago

This week a report by app monitoring firm App Annie suggested that TikTok has overtaken YouTube in average time spent per user for the first time. The data measures engagement – suggesting that it is higher on the short-form video sharing platform than the OG video platform, however YouTube maintains the top spot for overall time spent…

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