Influencers turned detective, the #BamaRush phenomenon and a spinoff app launch: TikTok weekly roundup

Posted by Emilie McMeekan in Trends

2 weeks ago

This week a report by app monitoring firm App Annie suggested that TikTok has overtaken YouTube in average time spent per user for the first time. The data measures engagement – suggesting that it is higher on the short-form video sharing platform than the OG video platform, however YouTube maintains the top spot for overall time spent - not per user - as it has many more users overall, two billion to TikTok’s nearly one.

Before anyone gets too excited – this report only accounted for Android phones. Also having a good week: Liam Payne, who was finally able to make a joke about Zayn leaving One Direction.

To access this article, join CORQ today.

Become a member now and get your first month free.

Start your FREE trial membership now Find out more about what you get with a CORQ subscription

[/ihc hide-content]