Brands invite creators to attend events as a way to animate their products, establish cultural adjacency and build new narratives that engage social audiences. However, there is growing commentary on TikTok debating influencer content from the British Grand Prix and Wimbledon. Tickets for these sporting events are notoriously expensive and difficult to get, which is…
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Press trips: Brands must rethink their strategies by testing new destinations and inviting a range of creators