Supermodel Bella Hadid launched her fragrance brand Orebella in the UK, exclusively at Selfridges. The release catalysed a spike in UK Google searches for the brand, and an extensive creator strategy led to a flurry of social content. Orebella launched in the US in 2024, and its expansion to the UK marks its first international…
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Charlotte Tilbury naming It girl Bella Hadid as its new muse is the brand’s smartest marketing move yet