Disney Plus strategy 2026

Disney+’s year of legacy-maxxing to engage new and old audiences and rival Netflix in the streaming wars

By Emilie McMeekan - 24 Feb 2026
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Posted by Emilie McMeekan in Analysis

3 weeks ago

Disney+ is leveraging its vast IP catalogue to deliver a year of nostalgia and legacy-maxxing through a series of stunts that keep the entertainment giant in direct communication with audiences old and new. The brand is celebrating 20 years of various heritage shows, from High School Musical to Hannah Montana, with a plethora of cross-platform…

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