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Inside Djerf Avenue’s community event where customers became influencers to drive loyalty and retail

By Caroline Edwards - 10 Sep 2024
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Posted by Caroline Edwards in Case studies

2 years ago

Matilda Djerf’s brand Djerf Avenue hosted a documentary screening at the Electric Cinema in Notting Hill last week to celebrate the first anniversary of the company’s runway debut in New York. Rather than including influencers, the first 80 people who signed up on its website received invitations. Djerf told CORQ: “Our community means everything to…

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