F1 film marketing strategy

Inside F1 film’s marketing strategy where soundtracking and star power are driving earned TikTok hype

By Caroline Edwards - 20 May 2025
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Posted by Caroline Edwards in Case studies

8 months ago

Formula One (F1) has more than 826.5 million fans, up 90 million from 2023. Now, the anticipated  F1 film (out on 25 June in the UK) is pulling out all the stops to delight its tuned-in audience. Apple Original Films’ project received unprecedented access to the sport. It stars Brad Pitt and Damson Idris and…

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