Inside Jack Callaghan (jack.designs)’s successful ASMR cleaning content and viral Sunday reset series

Posted by Dina Zubi in Case studies

1 month ago

Jack Callaghan has 1.3 million TikTok followers, 1.3 million Instagram followers and 10,000 YouTube subscribers. His main content topic? Cleaning. He started creating content more than ten years ago, when Instagram was gaining popularity. “It probably wasn’t until around 2020 that I started to take it a bit more seriously,” he says. During the pandemic…

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