Poppi is an American prebiotic soda brand that has captured the attention of Gen Z with its bold marketing and internet culture-first approach – in 2025 the business was acquired by PepsiCo for £1.427 billion. Its Superbowl campaign starring Charli XCX and Rachel Sennott dropped on Sunday but momentum has been building for its Vibes…
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The TikTok Rizz Party: How the latest Gen Z obsession has taken over the internet and what brands should know